This week I spoke to Noa Eshed about all things AI, marketing, podcasting, and branding.
Our chat highlighted how the media landscape has transformed over the years. She noted that while print media was once king, the shift to digital has redefined how content is consumed and monetized. The emergence of social media as a primary traffic source has created challenges for traditional publications, as they now compete for attention in a crowded online space.
This change emphasizes the importance of adaptability for brands and marketers.
As the conversation progressed, the discussion turned to the role of artificial intelligence (AI) in shaping the future of marketing. Noa emphasized that AI has altered how brands must approach visibility, as many consumers now rely on language models for information rather than traditional search engines. This shift necessitates a change in strategy for brands to remain relevant. Engaging in platforms like Reddit can enhance a brand’s presence, as these discussions are often scanned by AI models.
“Demystifying Success” through Storytelling:
We also touched on the guest’s own podcast, “Real Life Superpowers,” co-hosted with Ronen Menipaz, which aims to “demystify” the narratives surrounding success. By sharing stories of individuals who have navigated unconventional paths, it challenges the notion that success is reserved for a select few.
